Annette Simmons is a writer, trainer and consultant. She is the author of four books: The Story Factor (Basic Books, 3rd ed 2019) named as one of The 100 Best Business Books of All Time (Penguin, 2009), Whoever Tells the Best Story Wins (AMACOM, 2008), A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work (AMACOM, 1997). She received a degree in marketing from Louisiana State University (1983) and a Master’s Degree in Training and Development in 1994 from North Carolina State University and founded Group Process Consulting in 1996.
In the beginning Annette facilitated dialogue and delivered training that helped work groups overcome turf wars. In 1998, an original course on storytelling for leadership proved so successful it led to two new books about storytelling as a communication tool. Annette continues to provide leadership training, keynote speeches, and onsite training on all the subjects covered in her books. In addition to English her books have been published in Spanish, Portuguese, Chinese, Taiwanese, Japanese, Korean, Swedish, Norwegian and German.
“Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life.”
— Daniel H. Pink, Author, A WHOLE NEW MIND
Group Process Consulting