Annette Simmons is a successful consultant and author of four books. The Story Factor (Basic Books, 2019 3rd ed.) was named as one of The 100 Best Business Books of All Time (Penguin, 2009). She also wrote Whoever Tells the Best Story Wins (AMACOM, 2008), A Safe Place for Dangerous Truth (AMACOM, 1998), and Territorial Games: Understanding and Ending Turf Wars at Work (AMACOM, 1997).
Annette founded Group Process Consulting in 1996. She received a degree in marketing from Louisiana State University in 1983 studied social psychology and adult education at North Carolina State University earning a Masters Degree in 1994. Annette initially delivered training and facilitated dialogue to overcome turf wars. In 1998, Annette designed a course to teach storytelling via the Office of Personnel Management’s leadership training for United States Government executives. This course led to her books on storytelling. Annette continues to provide leadership training, keynote speeches, and web delivered training on all the subjects covered in her books.
A guest on talk radio and web podcasts, she has been quoted in Fortune, Working Woman, Harvard Business Review, The Chicago Tribune, Washington Post, and dozens of other respected publications. In addition to English her books have been published in Spanish, Portuguese, Chinese, Taiwanese, Japanese, Korean, Swedish, Norwegian, German and Russian.
“Once upon a time, story was banished from business. Then Annette Simmons came along to show us the error of our ways. This book is a smart, practical guide to tapping the power of narrative to improve your business and your life.”
— Daniel H. Pink, Author, A WHOLE NEW MIND
“It’s not as hard as you think! Annette Simmons lays out the storytelling agenda in clear, simple steps. You can (and you must) tell a story if you expect to succeed as a marketer. This book ought to help.”
-Seth Godin, Author, All Marketers Are Liars
Age Groups: Adults
Story types: Family/Personal, History, Myths, Original
Workshops: Business/Corporate, Educators, Religious Groups, Storytellers, Organizations